Dive With The Carnatic

By Ned Middleton

Sha'b Abu Nuhas is one of those Reefs that, to put it simply, is in the wrong place - as many a ship's captain has discovered to his cost. It is a prime example of a Coral Reef that barely reaches the surface and, from a distance therefore, is not easily seen at all.

Today, of course, there are radar reflectors and small solar-powered lights situated on top of the Reef - and all regularly maintained in the most difficult of circumstances, but one hundred and thirty years ago things were very different.

Unfortunately, at least as far as shipping is concerned, Abu Nuhas lies right at the very edge of the busy shipping lane called the Straits of Gobal. This is the southernmost end of the Gulf of Suez - where the north west Red Sea begins to narrow. Even today, these are hazardous waters - imagine how treacherous they must have been at night without any form of warning light.

The Peninsula & Oriental Passenger Steamer "Carnatic" was built by Samuda Bros of London and technically described as an "iron framed planked passenger steamer of 1776 tons." Her dimensions were 294.7' x 38.1' x 25.4' and in addition to her square-rigged sails, she was powered by a single 4 cylinder compound inverted engine producing a very handsome 2,442 HP - also built in London, by Messrs Humphrys and Tennant.

The Carnatic was launched in December 1862 and, after successful sea trials, was registered by P & O (though that abbreviation was not used in those days) in the March of 1863 before sailing for Calcutta on June 27th.

For most of her working life, P & O employed the vessel between Suez, Bombay and China and latterly she had been the proud command of Captain P. B. Jones - one of the ablest officers of the company.

About the Author:

For all the best diving holidays offers and the most wonderful South Africa diving please visit www.diving-world.com/

Search Engine Positioning

By Frank Palani Madan

Search engine positioning is the key towards building a web site that gets customers. A web site that nobody visits is useless, a site that gets just visitors and no paying customers is also useless. The challenge lies in leading internet users who are searching for your products to visit your web site.

Nowadays, the Internet is a great tool for building a customer base, keeping in contact with your customers and as means of advertising. You can offer instantaneous information about your products to millions of users around the globe, if you can get searchers to your site.

For good search engine positioning your site needs to be search engine friendly. Designing a company web site that is search engine friendly is essential. The point is people need to find your web site when searches type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.

Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should show up on top of the list or at least on the first page.

Here are a few tips to use search engine positioning techniques to make it to the top of the search engines:

Search engine positioning efforts start with your domain name registration. Do not take the task lightly. Choosing the right domain name for your web site is a very important factor to its success. You want a good web site domain name that will rank high to ensure that the most number of targeted visitors will find your site.

If you have an existing web site, optimize the one that you currently have instead of starting over. It will take time before the search engines will update the information on a new web site, so it is best to use the one that you currently have instead of creating a new one.

Keep in mind who your target audience is and take aim at them. If a searcher types in your product in a search engine and clicks on search, they should immediately have your web site right in front of them. This is not easy to do for most keywords but no matter what products you sell there will be many you can still do this for.

Make sure that your visitors get 'hooked' on your web site. When a search engine shows the link to your web site, their job is done.

What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some information so that you can contact them in the future.

When you do research on your target market, learn about their interests so you can have an idea of what you can offer them in return. Then, link their interests to your products and services.

Do Research for the right keywords. Be clever and persistent when doing keyword and keyword phrases research. You need more than just a few keywords to optimize your site.

Vary the phrases that you use for each page on your web site, this will get you more paying customers as you keep your key words reliant to what you are selling.

Focus on your web sites content. Keep your content fresh. Routinely update your web site's content, the search engines look for this and visitors will come back if they can find something new when browsing through your site. Keeping the content updated is a must. When it comes to information about the products and services do the best you can.

Keep in mind your target market when building your web site. The design itself should include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size. Make your site user-friendly with useful articles and tips that relate to the products you sell.

Use Title and META Tags. Make sure every page of your website has the Title and META Tags filled out with good keywords. The Description and robot .txt attributes are combined with the META tags to tell search engine what results you want. It is good to add a brief description about the page and use appropriate keywords all through the page content. Also use the IMG ALT tags to provide image descriptions, which will help your optimization process.

Following these basic search engine positioning techniques will help you rise to the first page of the search engines and get buyers not just visitors to your site.

About the Author:

By Frank Palani Madan, visit my Web Marketing Blog also visit Search Engine Positioning.

What to Avoid in Pay Per Click Marketing

By Sean Galusha

You may have heard about pay per click marketing and how it is a cost-effective means to promote your business online. However, there are no such thing as a perfect advertising tool and any techniques always have at least some pitfalls that need to be avoided to reach your desired results.

Pay per click may be an ideal tool in online advertising but like any other ventures, it also has some downsides and drawbacks. With this, it is always advisable to make sure you know about the tool before using it and research on what can be pitfalls of the technique. This would also help you in coming up with a good strategy when it comes to online advertising using pay per click.

One common mistake encountered in pay per click is the wrong choice of keywords. Most often, failure looms in bidding for very broad keywords and spending higher pay per click rates on it. Be careful also of some "auto bid" settings which increases your bid automatically to retain your ranking.

Another risk in pay per click marketing is that, there may be clicks to your ad that do not mean anything to your business. This case, it would mean paying for a click that does not have any value for you.

In pay per click, the returns on investment could also be a little difficult to measure as the profit you can get from every dollar you invest is quite a little difficult to determine. However there are online tools as well to help you with tracking on the conversions of these clicks into sales.

The cost of advertising in pay per click is definitely cheaper than the usual advertising and you pay only for what you get, but be careful and always keep in mind that as soon as you get huge traffic to your site, your total advertising cost will also increase.

Generally, pay per click is successful but it also needs careful study and proper implementation to get good results when it comes to promoting your product online.

About the Author:

About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing Company. The team of experts at Localize Internet Marketing strive to deliver targeted local results to their clients through the use of Internet marketing techniques such as Internet Marketing Services.

Discreet Sneaking With Keyword Tool

By John Knight

In these days, with the use of the keyword tool finding your business competitors secrets are no longer a big deal. There are related materials such as this application to match your budget and business needs. The prime motivation of a site to employ this type of marketing aid is cost savings and better advantages for the business. Maintenance issues can be minimized when you have the proper mechanism that is single-sourced which can focus on your intentions - looking into your competitors business discreetly!

You can set you position in advance and make your target with the keyword tool. That is the most important thing you care about in this keyword stuff. You can now eliminate surprises from your competitors. You can already measure exactly what you need and you are enabled to plan in advance how what are the necessary words that you should inject to your keywords.

You will be amazed to see when the search pages appear and you are on the top ten of the search engine list. Is not that amazing? Is not it that you want? Now you have what you want and your support need to do more work for you to be always on the top of the line. You are already armed with the knowledge you have gained from the keyword tool and you are ready to attack using your bullets of words.

It can help you accomplish the things you need to do as efficiently as it can be. It is therefore your chance to take advantage of the system provided by this marketing material for you to progress in the web site business. The keyword tool is your practical guide to sneak on your business adversaries.

You are just one of the minute entities of that virtual reality over the net and a virtual support is needed. Always bear in mind that there are millions of products in the web. There are also hundreds and hundreds of web site owners who are advertising their wares. There is a need for you to have an effective and efficient mechanism such as the keyword tool.

About the Author:

The Keyword Tool helps you to choose the right keywords to use for your business promotion. It helps draw-in more traffic to your website which could yield a positive outcome for your business. As there is more traffic, this could keep you competitive in the online business. Simply visit this site at http://www.ispionage.com to know more about it.