Online advertising has been a major component of the internet. Online advertisements may be in the form of banners or text links. For an owner of a website, hosting these ads are means to compensating his efforts in making his website and giving information in his site.
Placing advertisements on websites is just one of the many ventures in the internet that can offer you good moneymaking opportunities. This can be done through pay per click marketing. However, in this advertising technique, you will be making money through clicks to the ads in your site and not just by posting them.
In pay per click, the number of clicks that the ads in your site can generate will be the determinant of your earnings. In this scheme, business owners will only pay you for every click of an ad, which eventually means, every interested online customer that will be sent to the business website.
However, the rate or the cost of one click is determined in two ways in pay per click marketing. One way is using a flat rate and the other one is using the bid-based rate.
In the flat-rate method, the cost of a click is determined by an agreement between the business owner and the owner of the website. The rate is usually based on the traffic to the website, and of course the relevance of its content to the business. Business owners also usually keep a list of rates for every webpage he wants to put his ads to.
In the bidding method of pay per click, the rate of a click or the cost is dependent on how much the winning bidder is willing to pay per click of an ad in a particular ad spot. The bid-based pay per click is usually done in ad spots in search engines like Google. Google AdWords also uses this technique in advertising.
Although there is no standard rate of how much a click should cost, the cost however is proportional to the number of site visitors a website has. The more site visitors a website has, the higher the rate you can charge for every click of ad posted in your site.
Placing advertisements on websites is just one of the many ventures in the internet that can offer you good moneymaking opportunities. This can be done through pay per click marketing. However, in this advertising technique, you will be making money through clicks to the ads in your site and not just by posting them.
In pay per click, the number of clicks that the ads in your site can generate will be the determinant of your earnings. In this scheme, business owners will only pay you for every click of an ad, which eventually means, every interested online customer that will be sent to the business website.
However, the rate or the cost of one click is determined in two ways in pay per click marketing. One way is using a flat rate and the other one is using the bid-based rate.
In the flat-rate method, the cost of a click is determined by an agreement between the business owner and the owner of the website. The rate is usually based on the traffic to the website, and of course the relevance of its content to the business. Business owners also usually keep a list of rates for every webpage he wants to put his ads to.
In the bidding method of pay per click, the rate of a click or the cost is dependent on how much the winning bidder is willing to pay per click of an ad in a particular ad spot. The bid-based pay per click is usually done in ad spots in search engines like Google. Google AdWords also uses this technique in advertising.
Although there is no standard rate of how much a click should cost, the cost however is proportional to the number of site visitors a website has. The more site visitors a website has, the higher the rate you can charge for every click of ad posted in your site.
About the Author:
About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Internet Marketing Company for Small Businesses. He and his team of experts focus on delivering targeted local results to their clients through the use of Internet marketing techniques such as Google AdWords Management.
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