Running a membership site can be a little hard particularly if it appears that your members are leaving faster than they are coming in. However, while this is without doubt quite a problem for you, your members have a different focus and that is, quite frankly a perception of value for their time and or money.
Creating huge value is very important if you want to get members and keep those paying members. People want to feel like they have gotten more than they paid for. While they might be satisfied with a basic level of content, its often true that you can do a little more work to give a much higher impression of value. Nothing is more potent that word of mouth advertising
One of the easiest ways you can do this is to offer special bonuses. These can be either announced or unannounced. Using a combination of both works well because you get people excited, and you make them feel like you really care when they get something they weren't expecting. So, what kinds of bonuses would your site members think are great? What about bonuses related to additional material such as Private Label products related to your niche that you might pick up inexpensively. These can be for you to buy, but your members will be thrilled with them!
Another thing you can do is offer more than one format of content. We are not saying that all content needs to be in audio, video and text -- though that wouldn't be a bad idea, lol. You might do an audio interview with an industry luminary or you might be a trade show with your camera and simply capture 10 seconds of opinions from the public or well known speakers. This is a good thing to do because you'll be hitting on a variety of different learning styles. Member A might like to watch videos, while Member B Prefers to read text. Your chances of giving user satisfaction is much higher this way.
A great way to make this as easy as possible is to create a video. From there, you can extract the audio track. It is also possible to get a rentacoder or guru.com writer to transcribe the audio track into text and now you have 3 different medium forms from the one source!
The last of our tips today, has to do with making your site look seriously professional. Some membership site owners manage to squeak by with minimalistic sites but the truth is that simple but relevant graphics and a clean easy to navigate layout will go far towards membership satisfaction.My teachers have always told me not to judge a book by its cover -- and guess what ? I rarely ever heeded that important advice. I and most others nearly always buy books based on the cover designs and I suspect many others do too! A great looking site is always a joy to explore.
Doing these things will help to build value that can really impress your members. If the membership costs $20 per month, try to give $200 dollars worth of value each member each month.When your members are impressed and happy with what you're doing, word-of-mouth will spread and your members will continue their membership. Remember the first 30 days are the most critical. Soon enough you'll have built this into a wonderful membership site that people are proud to be a part of.
Creating huge value is very important if you want to get members and keep those paying members. People want to feel like they have gotten more than they paid for. While they might be satisfied with a basic level of content, its often true that you can do a little more work to give a much higher impression of value. Nothing is more potent that word of mouth advertising
One of the easiest ways you can do this is to offer special bonuses. These can be either announced or unannounced. Using a combination of both works well because you get people excited, and you make them feel like you really care when they get something they weren't expecting. So, what kinds of bonuses would your site members think are great? What about bonuses related to additional material such as Private Label products related to your niche that you might pick up inexpensively. These can be for you to buy, but your members will be thrilled with them!
Another thing you can do is offer more than one format of content. We are not saying that all content needs to be in audio, video and text -- though that wouldn't be a bad idea, lol. You might do an audio interview with an industry luminary or you might be a trade show with your camera and simply capture 10 seconds of opinions from the public or well known speakers. This is a good thing to do because you'll be hitting on a variety of different learning styles. Member A might like to watch videos, while Member B Prefers to read text. Your chances of giving user satisfaction is much higher this way.
A great way to make this as easy as possible is to create a video. From there, you can extract the audio track. It is also possible to get a rentacoder or guru.com writer to transcribe the audio track into text and now you have 3 different medium forms from the one source!
The last of our tips today, has to do with making your site look seriously professional. Some membership site owners manage to squeak by with minimalistic sites but the truth is that simple but relevant graphics and a clean easy to navigate layout will go far towards membership satisfaction.My teachers have always told me not to judge a book by its cover -- and guess what ? I rarely ever heeded that important advice. I and most others nearly always buy books based on the cover designs and I suspect many others do too! A great looking site is always a joy to explore.
Doing these things will help to build value that can really impress your members. If the membership costs $20 per month, try to give $200 dollars worth of value each member each month.When your members are impressed and happy with what you're doing, word-of-mouth will spread and your members will continue their membership. Remember the first 30 days are the most critical. Soon enough you'll have built this into a wonderful membership site that people are proud to be a part of.
About the Author:
I've have reviewed most of the best Membership Site products online and these are the ones that I think will get you up and running the fastest: Best membership website software
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