Friday, June 12, 2009

Increase Search Rankings 300% With These Helpful Strategies

By Michael Fleischner

If you're like many people in today's economy you may be thinking about starting your own business. Any new business needs a website and websites are only good if others can find them in search results. All new website owners quickly find a need to focus on the search ranking of their website in all major search engines. Search ranking is the organic placement of your site, also referred to as ranking, on Google or some other search engine.

Anyone who launches a new website will quickly learn the importance of achieving top rankings quickly. After launching my first website, I struggled to learn why I wasn't appearing in any search results. Over time, I learned the specific techniques for improving website ranking. Others spend thousands on search engine optimization consultants and others who can help them improve the ranking of their website.

One way to effectively meet the needs of your website marketing is through PPC and other paid forms of advertising. However, with SEO you can enhance your ranking on all major search engines. Here are a number of strategies that can be applied to your website today to instantly begin raising the position of your website for even the most competitive keywords and keyword phrases.

Build your website with sound search engine optimization techniques. Start your search engine optimization from day one. Don't wait until you've spent tons of money into your website before you discover that it hasn't been built for effective search ranking. Apply on page techniques like meta tags, headers, and keyword density to improve search ranking.

Construct a search engine optimization plan. Don't assume that because you build a website you are going to have top a top search ranking. It takes a website that is built on sound principles as well as a significant effort in off-page optimization. Off page optimization is the process of building links to your website from third part websites. The higher the Google PR of these sites, the better your search ranking will be. Be sure to include your keywords in the actual link text.

Search engine optimization needs to be applied for the long term. Many people who are new to website ownership think that getting to the first position and staying there is easy to do. Most sites are trying to enhance their ranking for competitive keywords or keyword phrases. Due to the competitiveness of their niche, achieving the top position and remaining there takes work. Although keeping a top ranking is easier than initially achieving it, applying ongoing SEO can do the trick.

When focusing on SEO think like General Electric. The former President of GE said that the company had to be number one or number two in the category or they would not compete. The same is true with search engine optimization. All of the traffic goes to the first few positions so don't settle for anything less. You can achieve success as long as you stay focused, apply SEO principles, and monitor your results.

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