Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.
In the online world, niche marketing is primarily concerned with niches in which the search engine competition is low. Normally, you will carry out the following steps:
* Identify keywords that has the most potential in terms of either Adsense revenue or product sales or both.
* Build a website to target those keywords.
* Optimize the content in your blog posts or website pages for the search engines, keeping in mind the keywords targeted.
* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.
* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.
I have outlined the basic steps above but you will probably have to mix and match as necessary. Niche marketing is definitely not an exact science and you have to adjust accordingly.
Investment Needed
Your own domain name and your own web host are two things that you really must pay for. A domain name will set you back less than $1 per month while a web hosting account would cost about $10 per month. If you pay for nothing else, you must pay for this.
Other than the obligatory domain name and web hosting, there are some services that can increase your productivity:
* Paid writers for your articles, websites and blogs. You can look for them at job sites like eLance.
* Submitting your articles to all the various article directories, websites and blogs is time-consuming and probably one of the most boring activities known to man. If you can afford it, you really must get a service that automates the submission.
* Exchanging links with other webmasters can become a breeze if you subscribe to services that brings together webmasters interested in link exchange. Some of the paid services comes with scripts that you install on your website so that the whole link exchange process is quite automated.
Skills Needed
You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.
There is a lot of computer and web related work to do. On the computer, you might find yourself touching up some graphics, or installing a software application, or even doing some html. On the web, you would probably need to update your name servers and configure your hosting account. You don't need to be an expert to do all these, but some level of computer literacy would be needed.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
In the online world, niche marketing is primarily concerned with niches in which the search engine competition is low. Normally, you will carry out the following steps:
* Identify keywords that has the most potential in terms of either Adsense revenue or product sales or both.
* Build a website to target those keywords.
* Optimize the content in your blog posts or website pages for the search engines, keeping in mind the keywords targeted.
* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.
* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.
I have outlined the basic steps above but you will probably have to mix and match as necessary. Niche marketing is definitely not an exact science and you have to adjust accordingly.
Investment Needed
Your own domain name and your own web host are two things that you really must pay for. A domain name will set you back less than $1 per month while a web hosting account would cost about $10 per month. If you pay for nothing else, you must pay for this.
Other than the obligatory domain name and web hosting, there are some services that can increase your productivity:
* Paid writers for your articles, websites and blogs. You can look for them at job sites like eLance.
* Submitting your articles to all the various article directories, websites and blogs is time-consuming and probably one of the most boring activities known to man. If you can afford it, you really must get a service that automates the submission.
* Exchanging links with other webmasters can become a breeze if you subscribe to services that brings together webmasters interested in link exchange. Some of the paid services comes with scripts that you install on your website so that the whole link exchange process is quite automated.
Skills Needed
You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.
There is a lot of computer and web related work to do. On the computer, you might find yourself touching up some graphics, or installing a software application, or even doing some html. On the web, you would probably need to update your name servers and configure your hosting account. You don't need to be an expert to do all these, but some level of computer literacy would be needed.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
About the Author:
While ideas are easy to come by, those that are easy and really work are not. David Lim has a site about easy money making ideas that are practical, relatively easy to implement and works well given some time and effort.
Great article!Thank you for sharing.INK for All was suggested to me by a fellow writer. It helps with SEO, it's also a full text editor that has a WP plug-in. Has anyone ever worked with INK? I'm thinking about downloading it from their site here: https://seo.app/uWnq4gBhZ
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