Most advertisers are really good at blowing hundreds or even thousands of dollars when it comes to ppc campaign management. There are also advertisers who are extremely good at saving money when it comes to ppc advertising. Though these money-saving advertisers are few and far between, their strategies and money-saving tactics are all the same. Take some advice from an expert as I show you the insider secrets when it comes to saving money on ppc campaign management.
Split testing Saves Money. I've said it a thousand times and I'll say it a thousand more times. The #1 way to save money when it comes to Google Adwords is by Split Testing your text ads on a daily basis. Write two ads for every keyword you have and then test them against each other to find out which one converts the best and draws in the most clicks. Once you find out which ad is the winner delete the losing ad and start the testing process all over again this time using a new ad. How does split testing save you money? Well, Google looks at several factors to determine your cost per click. If you have an ad that is high performing that has a high Click Through Rate you will have an increase in quality score and a good quality score means lower click costs.
Ad Relevancy Majorly Cuts Cost- Ad Relevancy always seems to be a totally neglected and foreign idea to most advertisers involved in ppc campaign management. Ad Relevancy is actually quite simple and easy to achieve but its power must not be taken lightly. All you have to do to achieve perfect ad relevancy is simply write a specific text ad for each keyword you have with that keyword appearing at least once in the ad text. This process may be extremely hard for someone that has thousands of keywords but with proprietary software the process is relatively simple. Ad Relevancy is extremely important in ppc campaign management because Relevancy is a key factor the Google bots look at to determine your cost per click. Google is obsessed with relevancy, so make sure your text ads are relevant to your keywords!
Landing Page Relevancy - A Crucial Part of PPC Campaign Management Perhaps the main reason Google is the world's leading search engine is because Google is all about returning "relevant" content to its users. Google is always checking to insure the websites displaying in organic search are perfectly relevant to keywords searched on by Google users. The same goes for adwords. Even in paid advertising Google wants the most relevant sites to show up first.
How does Google keep irrelevant sites from showing up higher? Simple, Google simply charges advertisers more money if it considers their site to be irrelevant. If you're not using a special technique called dynamic keyword insertion then you're definitely missing out. Although dynamic keyword insertion is just a piece of the puzzle when it comes to achieving perfect landing page relevancy it is a great way to make your landing page relevant to every keyword you're adverting on. If you achieve landing page relevancy, not only will your ads show up higher in Google but Google will charge you less per click.
Split testing Saves Money. I've said it a thousand times and I'll say it a thousand more times. The #1 way to save money when it comes to Google Adwords is by Split Testing your text ads on a daily basis. Write two ads for every keyword you have and then test them against each other to find out which one converts the best and draws in the most clicks. Once you find out which ad is the winner delete the losing ad and start the testing process all over again this time using a new ad. How does split testing save you money? Well, Google looks at several factors to determine your cost per click. If you have an ad that is high performing that has a high Click Through Rate you will have an increase in quality score and a good quality score means lower click costs.
Ad Relevancy Majorly Cuts Cost- Ad Relevancy always seems to be a totally neglected and foreign idea to most advertisers involved in ppc campaign management. Ad Relevancy is actually quite simple and easy to achieve but its power must not be taken lightly. All you have to do to achieve perfect ad relevancy is simply write a specific text ad for each keyword you have with that keyword appearing at least once in the ad text. This process may be extremely hard for someone that has thousands of keywords but with proprietary software the process is relatively simple. Ad Relevancy is extremely important in ppc campaign management because Relevancy is a key factor the Google bots look at to determine your cost per click. Google is obsessed with relevancy, so make sure your text ads are relevant to your keywords!
Landing Page Relevancy - A Crucial Part of PPC Campaign Management Perhaps the main reason Google is the world's leading search engine is because Google is all about returning "relevant" content to its users. Google is always checking to insure the websites displaying in organic search are perfectly relevant to keywords searched on by Google users. The same goes for adwords. Even in paid advertising Google wants the most relevant sites to show up first.
How does Google keep irrelevant sites from showing up higher? Simple, Google simply charges advertisers more money if it considers their site to be irrelevant. If you're not using a special technique called dynamic keyword insertion then you're definitely missing out. Although dynamic keyword insertion is just a piece of the puzzle when it comes to achieving perfect landing page relevancy it is a great way to make your landing page relevant to every keyword you're adverting on. If you achieve landing page relevancy, not only will your ads show up higher in Google but Google will charge you less per click.
About the Author:
Spend far less in Google Adwords and get even more clicks! Claim Your Free Video Revealing the Secrets most PPC Campaign Management Companies don't want you to know. George Kristopher, a respected expert in Adwords Campaign Management will reveal to you the "Secrets" of getting lower click-costs and Terrific ad placement. Grab your PPC Management video now!
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