A website owner would know the significance of web analytics. You need to keep a track of number of people visiting your website, to do well with your website. To be able to do it, you would need a web analytics tool. One option would be to read through the log file. It is however a huge hard work to review the log book manually, for there may be so many records in it. For this reason, a web analytics tool is the right choice for you. With this tool, you would get clear and simple reports about your website traffic flow. You must know how to proceed with your web analytics and below is your guide to accomplish the same.
Firstly, you need to collect the data. In case you have a web analytics tool, it may well be collecting all the logs for you. You must remember to include all the parts of your website that may be collecting the data. Such parts may include CGI logs, Web logs, forms (email requests), and any other data that your website may be generating.
Once you have successfully collected the data, it needs to be transformed. It can be a tedious task to review the web logs manually. You would therefore need to transform the available data into an easily understandable format that can be manipulated. Most of the web analytics tools do this functionality as well. However, certain non-web log formatted data such as CGI may need you do the conversion.
With the collected and then transformed data, you could start your analysis. This phase of the web analytics would interest you the most. You need to understand the pattern of the traffic coming to your website. Following are the points to check for:
Is there a specific time when most of your visitors visit your website? What are the most visited pages of your website? How many pages does an average user view before quitting your website? On an average, how long do your visitors stay at the website? Does your traffic come from the search engines? What are the most common pages that most of visitors exit your website from? Who is linked up to your website?
You should now be setting bench marks for yourself. With all the analysis done, you know the strong and weak points of your website. You can now plan your actions and execute them to reach newer standards. For instance, you could add more business links to the pages that are frequently visited by the people, and optimize the lesser visited ones for more traffic flow. In short, you should work in a direction to capitalize on the strong aspects of your website and improve on the weaker aspects.
Your potential visitors need to know what updates you have made to your website. Unless they are aware of the updates, your hard work would go in vain. This certainly calls for the promotion of your website, highlighting the newly made updates, to attract the visitors.
You must repeat the above process time and again. This is in fact, a continual process that you must do.
Firstly, you need to collect the data. In case you have a web analytics tool, it may well be collecting all the logs for you. You must remember to include all the parts of your website that may be collecting the data. Such parts may include CGI logs, Web logs, forms (email requests), and any other data that your website may be generating.
Once you have successfully collected the data, it needs to be transformed. It can be a tedious task to review the web logs manually. You would therefore need to transform the available data into an easily understandable format that can be manipulated. Most of the web analytics tools do this functionality as well. However, certain non-web log formatted data such as CGI may need you do the conversion.
With the collected and then transformed data, you could start your analysis. This phase of the web analytics would interest you the most. You need to understand the pattern of the traffic coming to your website. Following are the points to check for:
Is there a specific time when most of your visitors visit your website? What are the most visited pages of your website? How many pages does an average user view before quitting your website? On an average, how long do your visitors stay at the website? Does your traffic come from the search engines? What are the most common pages that most of visitors exit your website from? Who is linked up to your website?
You should now be setting bench marks for yourself. With all the analysis done, you know the strong and weak points of your website. You can now plan your actions and execute them to reach newer standards. For instance, you could add more business links to the pages that are frequently visited by the people, and optimize the lesser visited ones for more traffic flow. In short, you should work in a direction to capitalize on the strong aspects of your website and improve on the weaker aspects.
Your potential visitors need to know what updates you have made to your website. Unless they are aware of the updates, your hard work would go in vain. This certainly calls for the promotion of your website, highlighting the newly made updates, to attract the visitors.
You must repeat the above process time and again. This is in fact, a continual process that you must do.
About the Author:
Justin Harrison is an internationally recognised Internet Marketing expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.
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