What's a "Marketing Funnel"? Why would I want one?
If you have something to sell online, such as a product, service or business opportunity, the "marketing funnel" is a tremendous strategy to generate a huge amount of free traffic to your website. It's one used by many top marketers across the net.
Let me explain the analogy. The narrow end of the funnel is where your opt-in box is located, where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area. This is where all the potential online traffic come, from a wide variety of sources. If you can build a really big, far-reaching funnel, you can drive a gigantic amount of traffic.
So what exactly makes up the wide end of the funnel?
Mostly, this will only be limited by your imagination and how big you want the funnel to be.
A strong and dynamic funnel would certainly include some of the following areas: -
- Social Media sites, eg. Facebook, Myspace, Twitter and Orkut
- Video Media channels such as YouTube, Metacafe, Viddler and Revver
- Article Sites such as Ezine Articles, Article Base and Buzzle
- Blogs like Blogspot, Wordpress and Wikis
- Social Review Sites, eg. Squidoo and Hubpages
In addition to this, you may also want to consider the following;
- Press Release sites, eg. Free-Press-Release.com
- Picture sites such as Flickr and Zoomr
- Social Bookmarking and linking sites like Delicious, Digg, Stumbleupon and Propeller
Due to the huge amount of people using these social sites, you can generate all the traffic youll ever need simply by establishing and maintaining a presence on them.
It's all about putting out regular content to as many places as possible, always linking back to your opt-in page.
This strategy will boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business. And you can effectively leverage your time. For example, just one article can provide you with an incredible amount of content for all these different networks.
An additional benefit of this system, is that it will vastly improve your search rankings for your main website in Google, Yahoo and others, due to all the back links.
Once youre set up, the time required will become considerably less and less. But yes, it does take some time initially in setting up a quality social media traffic network.
After the initial set up of your accounts, which is where the biggest chunk of your time will go...all you'll need to do is schedule in some time to add more content. This is a continuous process, but it all adds up and you'll see it growing and growing.
The building of your funnel is a process, and you'll soon become very proficient at this and will see results very fast. It's obviously not something that can be mastered overnight, but the more of it you do, the bigger the pay off will be.
The more you do, the more you'll learn. You'll also find faster and easier ways to accomplish your main goals.
With being on the networks for a longer period of time, there'll be a snowball effect. You will accumulate a gigantic amount of credibility and followers.
Naturally, followers who like and trust you equals lots of traffic, which ultimately will lead to lots of sales and big profits. Which is ultimately, the name of the game!
Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com
If you have something to sell online, such as a product, service or business opportunity, the "marketing funnel" is a tremendous strategy to generate a huge amount of free traffic to your website. It's one used by many top marketers across the net.
Let me explain the analogy. The narrow end of the funnel is where your opt-in box is located, where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area. This is where all the potential online traffic come, from a wide variety of sources. If you can build a really big, far-reaching funnel, you can drive a gigantic amount of traffic.
So what exactly makes up the wide end of the funnel?
Mostly, this will only be limited by your imagination and how big you want the funnel to be.
A strong and dynamic funnel would certainly include some of the following areas: -
- Social Media sites, eg. Facebook, Myspace, Twitter and Orkut
- Video Media channels such as YouTube, Metacafe, Viddler and Revver
- Article Sites such as Ezine Articles, Article Base and Buzzle
- Blogs like Blogspot, Wordpress and Wikis
- Social Review Sites, eg. Squidoo and Hubpages
In addition to this, you may also want to consider the following;
- Press Release sites, eg. Free-Press-Release.com
- Picture sites such as Flickr and Zoomr
- Social Bookmarking and linking sites like Delicious, Digg, Stumbleupon and Propeller
Due to the huge amount of people using these social sites, you can generate all the traffic youll ever need simply by establishing and maintaining a presence on them.
It's all about putting out regular content to as many places as possible, always linking back to your opt-in page.
This strategy will boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business. And you can effectively leverage your time. For example, just one article can provide you with an incredible amount of content for all these different networks.
An additional benefit of this system, is that it will vastly improve your search rankings for your main website in Google, Yahoo and others, due to all the back links.
Once youre set up, the time required will become considerably less and less. But yes, it does take some time initially in setting up a quality social media traffic network.
After the initial set up of your accounts, which is where the biggest chunk of your time will go...all you'll need to do is schedule in some time to add more content. This is a continuous process, but it all adds up and you'll see it growing and growing.
The building of your funnel is a process, and you'll soon become very proficient at this and will see results very fast. It's obviously not something that can be mastered overnight, but the more of it you do, the bigger the pay off will be.
The more you do, the more you'll learn. You'll also find faster and easier ways to accomplish your main goals.
With being on the networks for a longer period of time, there'll be a snowball effect. You will accumulate a gigantic amount of credibility and followers.
Naturally, followers who like and trust you equals lots of traffic, which ultimately will lead to lots of sales and big profits. Which is ultimately, the name of the game!
Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com
About the Author:
Graeme Stuart is a top internet marketer and financial freedom coach. To find out more about his most effective online wealth strategy and to receive a complimentary internet marketing course, visit YourSuccessNetBiz.com
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